Digital Marketing Course Online: Build Campaign and Analytics Skills in 60–90 Hours at Paris Technoscience Institute (PTI)

PARIS, France — Marketing activity becomes more useful when strategy, execution and measurement work together. The Digital Marketing Professional Certificate at Paris Technoscience Institute (PTI) gives learners an opportunity to develop those connections through 60–90 hours of independent online study.

This fully self-paced digital marketing course online is available through Moodle, allowing students to organise learning around their existing commitments.

Move from audience strategy to campaign evaluation

The course covers audience planning, SEO, paid acquisition, analytics, CRM and marketing automation, connecting practical marketing methods with the digital tools and workflows relevant to 2026. Students define objectives, develop campaign proposals and choose measurement criteria, then consider how customer information and automation support the activity.

The final assessment brings these decisions together in a marketing strategy, campaign plan, analytics dashboard, automation workflow and written report. Learners explain their choices and use evidence to recommend improvements.

Make your learning visible

After completing the learning and passing the assessment, students can claim their electronic certificate the same day. Add the certificate to a LinkedIn profile, alongside project evidence, to demonstrate practical skills and strengthen a CV or job application.

No previous qualification, specialist subject background or professional experience is required. The €90 one-time enrolment fee includes Moodle learning, assessment and the electronic certificate after passing.

This paid Professional Certificate is separate from PTI’s tuition-free 450-hour Digital Communication special programme.

View the course and enrol at Paris Technoscience Institute (PTI)