欧盟竞争力政策为国际机构传播提出新需求
欧盟竞争力议程正在形成新的传播环境。对企业、学校、文化机构和公共项目而言，竞争力不再只是工业产出或市场指标，也包括韧性、自主、技能、创新和公共信任。
希望在欧洲获得可见度的机构，需要把自身信息与这些优先议题连接起来。清晰的多语种传播、可信的媒体记录和行业化叙事，正在成为机构定位的一部分。
Source: Euro International Press
Source: Euro International Press
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